THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the image of the organization in the minds of its various public.
It is the aim of this research work of find out if hospitals do make use of public relations as one of their marketing strategy for customer satisfaction and enhancing the image of the organization in the minds of its public. This research work has five chapters.
Chapter one contains a general discussion of what public relation is all about as has been said by different authors. It went further to state the problems to be studied and why this study was carried out, the scope and limitation of the study, and finally, the proposition and the definition of terms.
For the literature review, a number of past related literature examined by other studies as it relates to the role of public relations in marketing of hospital services are highlighted also.
The third chapter, deals with the design of the study, the method used in collecting relevant data. It equally treat the way the questionnaires were distributed and the treatment of data.
In chapter four, the data got from the research survey were analyzed and interpreted. Also, similar questions on both questionnaires were compared.
Finally, chapter five contains the summary of finding conclusion on the research and recommendations made by the researcher.
For hospitals to enhance the image of their organization in the minds of its public, hospitals should put the recommendation made in this study into use for it will not only satisfy services offered to their customers but a continuous increase in the number of patients that do patronize their hospital and an increase in profit.
Related Project Materials
STRATEGIES FOR INTEGRATING ENTREPRENEURSHIP EDUCATION INTO VOCATIONAL TRAINING
ABSTRACT: This study examines strategies for integrating entrepreneurship education into vo...
DESIGN AND CONSTRUCTION OF AN AC/SOLAR RECHARGEABLE LANTERN
ABSTRACT
In this project, a portable cost effective AC/Solar rechargeable lantern was constructed. The dual-purpose rechargeable was de...
IMPACT OF COMPUTERIZATION IN A BANKING INDUSTRY (A CASE STUDY OF UNITED BANK FOR AFRICA)
ABSTRACT
This study is on impact of computerization in a banking industry (a case study of United Bank...
INFORMATION TECHNOLOGY AND ITS IMPACT ON CUSTOMERS SATISFACTION AND PROFITABILITY IN NIGERIA BANKS
EXCERPT FROM THE STUDY
Goldberg describes information technology as a series of machines that can execute sequence...
BRAIN DRAIN AND NATIONAL DEVELOPMENT IN NIGERIA
ABSTRACT
The thrust of this work is the evaluation of the expropriation of Nigeria’s vital human resources through...
INFLUENCE OF SOCIAL MEDIA ON THE MORAL BEHAVIOUR OF TEENAGERS
Abstract
Social media is often seen as having either a positive or a negative effect to its users while this research dwells on the harmf...
Impact of Outdoor Play on Physical Development and Motor Skills among Preschool Children in Osun State, Nigeria
Abstract: This study investigates the impact of outdoor play on physical development and motor skills among preschool children in...
PRODUCTION OF HIGH QUALITY FOAM
ABSTRACT
The production of high quality foam was carried. The actualization of the production of polyurethane (fib...
BIOFILM FORMATION AND ANTIMICROBIAL RESISTANCE IN ISOLATES OF PSEUDOMONAS AERUGINOSA FROM BENUE STATE UNIVERSITY TEACHING HOSPITAL MAKURDI, NIGERIA
ABSTRACT
Pseudomonas aeruginosa is one of the biofilm-forming bacteria implicated in infections such as, urinary tract infections, medica...
KNOWLEDGE AND PRACTICE OF OCCUPATIONAL SAFETY AMONG WORKERS
ABSTRACT:- This study was carried out to examine the knowledge and practice of occupational safety among workers....
